SMBs need funding and are often underserved by traditional financing institutions. Recent studies show that loan approval rates for small businesses applying to large banks are only 13.8%. SMBs often don’t know where to find funding and are overwhelmed by researching solutions.

Offering Lendio Embedded Lending within your platform allows you to solve a critical need for your customers while unlocking a new revenue stream and increasing customer lifetime value.
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Embedded Lending has flexible implementation options to support any company with an authenticated experience that is accessed by small business owners.

Great candidates typically have a large customer population of small business owners who engage regularly with their authenticated experience.

Verticals we see high engagement from include:
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- Human capital management platforms
- Payroll platforms
- Technology providers serving small businesses
- Retail platforms serving small businesses
- Insurance, taxes, and others
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Implementation, Legal, and Go-To-Market can occur within 3-12 weeks depending on requirements and approval timelines.
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Installing the Embedded Lending software requires a few simple steps. First, install the embedded lending widget with a JavaScript code snippet. Then connect to our authentication API endpoint to securely share customer data, and to pre-fill the application if desired. The last step required is to set up a CNAME record to point to Lendio’s production servers.
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Lendio’s embedded application takes less than 15 minutes to complete on average. The application is completely digital and self-service. Our team of experts is available to support your customers as needed through the application process.
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Currently, term loans, lines of credit, and working capital advances are available through the Embedded experience. Product offerings will continue to increase as more lenders and funders join the Embedded platform.
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The user interface is configurable, meaning partners can easily change the fonts, colors, and graphic elements of the embedded experience to align with their brand.
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Embedded Lending partners receive dedicated account managers who are supported by engineering, product, and marketing resources to ensure a seamless implementation.

Ongoing support includes both informal ad-hoc consultation as well as formal quarterly reviews of product performance and recommendations for optimization.
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