How to Create and Manage a Facebook Business Page

What is a Facebook Business Page?

A Facebook Business Page is a public Facebook account for businesses, brands, and public figures to post and engage with Facebook users. It is a way to share content and interact directly with customers. Your Facebook Business Page is an important part of your overall Facebook marketing strategy, as it enables you to share important updates, promote new products or events, and connect with your audience.

Why Your Small Business Should Have a Facebook Business Page

You might be wondering, “Can I just use my personal Facebook account for my business?” The short answer is no. Business pages have far more capabilities than personal Facebook pages do. Facebook business pages are designed with business needs in mind, like content creation tools, analytics, and more. They also give you access to the Meta ad platform and Facebook Shops. Personal pages are inherently more private, and customers would have to send you a friend request to interact with your content.  

Facebook business pages are free to set up and manage on the organic side. With all the possibilities for marketing and interaction they open up, the time they take to set up and manage is well worth it. 

How to Set Up a Facebook Business Page

Complete the following steps to set up your Facebook Business Page.

1. Create a Page

First things first: in order to create a Facebook Business Page, you must have a personal Facebook profile. If you don’t have a Facebook account, you’ll have to start there. 

Once you’re logged in, on the left-hand menu, click ‘See All’, then ‘Pages’, and select ‘Create new Page’.

Now, fill in your basic business information, like your company’s name, its categories, and a short bio. Once that info is there, you can click ‘Create Page’.

2. Add Photos

Now that your page is up and running, it’s time to make it feel like yours. Start by uploading a profile picture, the image that appears next to your business name, and a cover photo, the image that runs across the top of your Page. 

Your profile picture should be square (it will display at 176 x 176 pixels, cropped to a circle). The cover photo should be at least 400 px wide and 150 px tall with a 16:9 aspect ratio. See Facebook’s guidance on photo dimensions here.

3. Optimize Your Information

Fill in all the remaining information on the Page. Most of the fields are optional, but you’ll want to fill in as much as you can so your customers have all the information they need. This includes your website, business hours, phone number, and more. 

You can also connect additional social profiles, including WhatsApp, which you can opt to use instead of Facebook Messenger. 

This is also where you can set up your review settings to enable customers to leave reviews, which can be helpful for your overall social and SEO strategy. 

You can customize your URL and username, which can help customers find you more easily and make your page seem more legitimate.

4. Add Action Button

The action button lives at the top of your Business Page and serves as the primary call-to-action (CTA) of the Page. So, it’s important to select the right option for your business! For example, if you run a renovation company, “Donate Now” isn’t going to be the right action. “Contact Us” is probably more appropriate. 

5. Create Your First Post on Your Business Page

Now that setup is complete, it’s time to post on your Facebook Business Page. Since this is your very first post, adding a bit of a personal touch is a good idea. You can include a photo and write about your business and why people should follow your Page. 

Not sure how to post on a Facebook Business Page? To create a post, click the ‘Create post’ button, upload a photo if desired, add your text, then hit ‘Publish’. Congratulations! Your Page and first-ever post are live.

How to Manage Your Facebook Business Page

So you’ve set up your Facebook business profile. Now what? There’s plenty to be done for ongoing management to make your page the best it can be. Here are a few additional tips for how to get the most out of your business’ Facebook page:

Give More Users Access

Chances are you’ll want to give other people access to help manage your Facebook business page. Because your access to the page is tied to your personal Facebook account, each person needs to be given individual access. To give more people access, follow these steps:

1. Click on Professional dashboard in the menu
2. Go to Page access and designate access. There are a few different ways to give access, like ‘People access’ or ‘Partner access’. Read through each option to determine what kind of access is right for you. 
3. If you yourself don’t want to be the primary administrator of the page, this is where you can designate an administrator to have full access to all of the page’s settings. 

Get Familiar With Facebook Analytics

Analytics are some of the most useful tools for Facebook Business Pages because they offer insight into what’s working in your Facebook strategy and what isn’t. You can access this information in the Insights section of the Professional Dashboard. There, you can track your followers and learn more about who they are, see your reach, and check out your page visits. You can also get analytics on individual posts, like their comments and shares. 

Support Your Customers Through Facebook Messenger

Facebook Messenger is a chat tool that enables your customers to talk directly with you. You can even add a Chat Plugin to your website to enable visitors to start a Messenger conversation from your site. This is a great way to offer customer support and interact with users. 

Create a Content Calendar

Posting on Facebook organically is free. The best way to maximize your organic Facebook reach is to create a content calendar. Consistency is key when it comes to social media, so be sure to create a calendar that is realistic and sustainable for your business’ capacity. 

Pin Posts

Facebook enables you to pin a post to the top of your page so that it stays at the top of the page regardless of new content. A pinned post stays right under your cover photo, which means it will be seen by all your page users and get higher engagement. Since you can pin only one post at a time, it should be highly timely or helpful. Great posts to pin include product or service announcements, events, or other time-bound information. 

Create Your Business Page on Facebook Today

Feeling ready to take on Facebook as part of your marketing strategy? While it may take some time to set up and get used to, it’s a worthwhile investment to help grow your business. Set yourself up for success by familiarizing yourself with all the options and creating a thorough content calendar, so that you feel prepared to keep posting once the first post is up. With some time and dedication, Facebook can grow to be an invaluable resource for your small business.

_{Information provided on this blog is for educational purposes only, and is not intended to be business, legal, tax, or accounting advice. The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of Lendio. While Lendio strives to keep its content up-to-date, it is only accurate as of the date posted. Offers or trends may expire, or may no longer be relevant.}